The Research Team of the Online Behavioral Advertising and Microtargeting Activities (O.B.A.M.A.) project invites you to the closing event of the project, under the title:
“Online advertising: legal framework, user perceptions and business practices”.
The event is addressed to law students, lawyers, law firms, academics, companies, professionals and scientists in the marketing field with an interest in online advertising.
The event will present in detail our two-year research project [O.B.A.M.A.- 4246], which is funded by the Hellenic Foundation for Research and Innovation (EL.ID.E.K.) in the framework of the “2nd Call for Research Projects EL.ID.E.K. for the support of faculty members and researchers”.
In particular, we will present an overview of the legal framework, the findings from the consumer and business surveys, as well as the final conclusions and guidelines for consumers, businesses and regulators.
The event will take place on 17 July 2024, at Innovathens (Technopolis, Municipality of Athens) from 17:30 to 21:00.
Important note: Due to a limited number of seats, there will be a priority order for participation in the event. You will be notified of confirmation of your participation no later than Friday 12 July.
Agenda
17:30 – 18:00: Attendance
18:00 – 18:20: Opening speech – Professor Lilian Mitrou and Assistant Professor Dimitris Drossos
18:20- 18:40: Legal framework analysis (data protection and privacy) – Vassilis Karkatzounis
18:40- 19:00: Legal framework analysis (consumer protection – digital platforms – e-commerce) – Dr. Evangelos Margaritis
19:00 – 19:20: Presentation of the survey on consumers – Elpida Efstathiou and Vassilis Karkatzounis
19:20 – 19:40: Presentation of the survey on businesses – Elpida Efstathiou
19:40 – 20:00: Key findings from theoretical research and empirical studies – Presentation of guidelines
20:30 – 21:00: Discussion – networking
