OBAMA Closing Event succesfully completed!
The O.B.A.M.A. project (Online Behavioural Advertising: Multi-stakeholder Awareness) concluded with a significant event on July 17, 2024, focusing on the legal framework surrounding online advertising. The event took place at Innovathens (Technopolis, Municipality of Athens) with the research team members...
OBAMA Closing Event: Online Advertising – legal framework, results from surveys and guidelines
The Research Team of the Online Behavioral Advertising and Microtargeting Activities (O.B.A.M.A.) project invites you to the closing event of the project, under the title: “Online advertising: legal framework, user perceptions and business practices”. The event is addressed to law...
The final report of the Research Project O.B.A.M.A. has been published
The final report of the Project “Online Behavioral Advertising and Microtargeting Activities” has now been published. The Report, first of its kind in Greece, was drafted after the successful completion of the first two parts of the research project (legal...
“Pay or Consent” model in breach of the Digital Markets Act? EU Commission sends preliminary findings to Meta
The EU Commission has informed Meta of its preliminary findings that its “pay or consent” advertising model fails to comply with the Digital Markets Act (DMA). In the Commission’s preliminary view, this binary choice forces users to consent to the...
EDPB: Consent or Pay models and valid consent
The European Data Protection Board (EDPB) adopted an Opinion following an Art. 64(2) GDPR request by the Dutch, Norwegian & Hamburg Data Protection Authorities (DPA). The Opinion addresses the validity of consent to process personal data for the purposes of...
Workshop: Presentation and discussion on survey results
On Monday, May 13, 2024, from 14:00 to 17:00, O.B.A.M.A’s workshop regarding online advertising took place at the Amphitheatre of the Athens University of Economics and Business (2 Troias Street, Athens). During the workshop, the Research Team of the project...
Phase-out of third-party cookies on Chrome postponed for 2025
On 26 April 2024, the UK’s Competition and Markets Authority (CMA) published its latest update report on the implementation of Google’s Privacy Sandbox commitments accepted by the CMA in February 2022. The report sets out the progress made to date,...
Public statement by a social network user about sexual orientation and use for personalised advertising: Interesting Opinion by AG Rantos (CJEU)
The Opinion of Advocate General Rantos in Case C-446/21 | Schrems (Communication of data to the general public) has been published. According to AG Rantos, a public statement by the user of a social network about his or her sexual...
The (draft) final report has been published
The draft final report of the Project “Online Behavioral Advertising and Microtargeting Activities” has been published. This report, which to the best of our knowledge is the first of its kind in Greece, consists of three sections, corresponding to each...
ECJ judgment on TCF is out: Auctioning of personal data for advertising purposes
The Judgment of the Court of Justice of the EU in Case C-604/22 (IAB Europe) has been published. In its judgment, the Court of Justice confirms that the TC String contains information concerning an identifiable user and therefore constitutes personal...
