On Monday, May 13, 2024, from 14:00 to 17:00, O.B.A.M.A’s workshop regarding online advertising took place at the Amphitheatre of the Athens University of Economics and Business (2 Troias Street, Athens).
During the workshop, the Research Team of the project Online Behavioral Advertising and Microtargeting Activities presented the results of the surveys conducted on consumers and businesses regarding their perception and practices about online advertising.
The team presented some very interesting empirical data on user attitudes towards online advertising, especially regarding new forms of advertising and business models, such as “Consent or Pay”.
The results and the preliminary findings were discussed with a selected audience of prominent scientists with various backgrounds and related stakeholders, such as online businesses and consumer rights organizations.
Their valuable feedback will be utilized by the Research Team and adapted into the respective parts of the final report of the Project, which will be finalized soon.
